2012 Digital Marketing
In a desperate bid to recover from the economic conditions that have plagued the US and the world since 2008, and to not only recover, but also expand, businesses have big plans for digital marketing in 2012. Inbound marketing now plays the biggest role in attracting and keeping loyal customers. What we mean by inbound marketing is the kind that happens when people who already want what you are offering “discover” your business through social media and Web searches, as well as word of mouth or “likes” from people they associate with who share the same interest.
Digital spending is predicted to rise as companies invest more time, money, and talent in laying the groundwork for better inbound marketing. A lot of budgetary planning is expected to go towards promotion of company social media pages and sites, as well as SEO and pay per click advertising campaigns. Will your business be ready to reap the rewards of budgeting more for digital marketing when the economy begins to snap back, or will you be left behind like a few traditional mainstay retailers (think Sears and Kmart) who have all but lost their branding and have done practically nothing on the digital marketing front to stop their losses? Let’s see what the smart businesses have planned:
